Hottest Contacts: Contact Scoring System

The new Feature has been added to show who your hottest Contacts are!

The scoring is based on Contact activity. Activity is ANY action performed by a Contact. The list and scoring is shown below. 

The score range is 0-100. If anything pushes the score above 100, the score will remain at a 100. The lowest score is 0.

How to see the score and score details for your contacts: 

• Contact score displays in the Contact Dashboard: 

• More detailed info in Activity Log in web application on Edit Contact page. The score can be clicked to open modal itemizing events and points given for each event:

• When you click on the point value: 

Contacts "earn" points by performing actions such as:

• Opting-in to Campaign = 10 points
• Opening an Email = 1 point
• Clicking on a link (email or direct sent via text/social) = 5 points
• Scheduled "event" = 5 points/ event
• Contact fills out a form on a capture page or video page = 5 points
• Contact requests a call via the new "Request a Call" button on the video pages = 5 points
• Rating increase = difference between old rating an new one (i.e. going from 2 stars to 4 stars will add 15 points)
• Star Rating given by a user = 0-30 points:
  • 0 stars: 0 points
  • 1 star: 6 points
  • 2 stars: 12 points
  • 3 stars: 18 points
  • 4 stars: 24 points
  • 5 stars: 30 points
• Time of video watched (Max points for any one video watched: 25 points): 
  • Contact gets 1 point for every 20 seconds of video watched MULTIPLIED by a multiplier based on the percent watched.
    • 0-19% watched = .05 multiplier
    • 20-39% = .15
    • 40-59% = .35
    • 60-79% = .65
    • 80-100% = 1
      • For example:
      • Watch 100% of a 2 minute video: 2 min X 3 pts/min X 1 = 6 points
      • Watch 70% of an 8 minute video: 5.6 min X 3 pts/min X .65 = 11 points
      • Watch 50% of a 30 minute video: 15 min X 3 pts/min X .35 = 16 points

Contacts lose points per these actions:

• Opt-out of campaign = -25 points
• Spam Complaint = -50 points
• Rating decrease = difference between old rating an new one (i.e. going from 4 stars to 2 stars will subtract 15 points)
• Contact will also "decay" over time down to their "minimum" score (reminder: minimum score is based on star rating). Contacts start losing 1 point/day 7 days after their last activity. 

Note:  The scoring starts on all contacts on Sept. 7, 2017. It will not retroactively update the contacts prior to this date.